Title of TV programme: Nemesis

Production Company: 20^th Century Fox

Broadcaster: Netflix

Release Date: 23rd July 2020

Broadcasted: Every Thursday

Age Rating: 15??

I, Daniel Blake Analysis

Independent Films - Films that are made with a lower budget than mainstream films. Independent films are sometimes identified by their content and style.

• Marketing Strategies - Independent films have small marketing campaigns and are spread through word of mouth or critics/reviews.
• Actors - The actors used in Independent films are usually unknown and are used because it is cheaper.
• Set - Independent films are filmed in the same location with only a couple of shots located elsewhere as this is the cheapest option.

Production Information

• Directed by Ken Loach - An English filmmaker who's socially critical directing style and socialist ideals are evident in his film treatment of social issues such as poverty (Poor Cow), homelessness (Cathy Come Home) and labour rights (The Navigators). He focuses on addressing political issues.
• The two main characters of I, Daniel Blake are:                                                                             - Daniel Blake played by Dave Johns. Dave Johns has dramatized Stephen Kings’ Rita Hayworth and Shawshank Redemption for the Gaiety Theatre in Dublin. He personally has also been on Never Mind the Buzzcocks, 8 Out of 10 Cats, Rob Brydon's Annually Retentive, 28 Acts in 28 Minutes and as an actor he has appeared in Mud, Time Gentlemen Please, Inspector George Gently and Harry Hill as God.                                                                                  - Katie Morgan played by Hayley Squires. Hayley has also appeared in Call the Midwife, Southcliffe, Complicit, Blood Cells, A Royal Night Out and Murder.
• I, Daniel Blake is an independent film and is low budget/production value. It is filmed in the same locations in Newcastle. The main locations were the job centre, Daniel's house and Katie's house. We revisit these places continuously.
• The film was produced by Rebecca O'Brien for Sixteen Films, Why Not Productions and Wild Bunch with the support of the British Film Institute and BBC Films.
• I, Daniel Blake is funded by:

-       BFI: This is the leading repertory cinema in the UK, specialising in seasons of classic, independent and non-English language films. It is operated by the British Film Institute.

-       National Lottery: The National Lottery Community Funding is responsible for distributing funds to projects.

-       BBC: The British Broadcasting Corporations is a British public service broadcaster.

         

Straight Outta Compton Analysis

Mainstream Films - Films that cost a lot to make and therefore seek to create profit. To make up for the costs, the films are made so that many people will want to see it. Examples are: Avengers, Joker etc.
Independent Films - Films that are made with a lower budget than mainstream films. Independent films are sometimes identified by their content and style.
Differences:

• Marketing Strategies - Mainstream films tend to use expensive campaigns, advertise on TV,billboards and the internet and use any possible method to get it out into the public. Whilst on the other hand, Independent films have small marketing campaigns and are spread through word of mouth or critics/reviews.
• Actors - Mainstream films use well-known actors and actresses to attract audiences and fans of the actor/actress. The actors used in Independent films are usually unknown and are used because it is cheaper.
• Set - In Mainstream films, they personally build the sets and also in some cases travel the world to get what they need. Independent films are filmed in the same location with only a couple of shots located elsewhere as this is the cheapest option.

Production Information

• Funded by Universal Pictures and Legendary Pictures for $28 million.
• Produced by Legendary Entertainment, New Line Cinema and Universal Pictures.
• Ice Cube and Dr. Dre (members of NWA) helped produce the movie along with F. Gary Gary, Tomica Woods, Matt Alvarez and Scott Bernstein.
• Marketed with the 'Straight Outta Somewhere' meme (created by Dr. Dre) which went viral across the social media platform.
• Ice Cube's son portrayed him in the movie.
• Seven days into filming in Compton, a drive-by shooting took place directly in front of the cast and crew members while they were on the set.

Regulation and Certification

• The trailers were given the rating of 12A because whilst there was 'no clear detail of blows making contact and no bloody injury', there was still 'suggestion of violence and the sight of guns and baseball bats'.
• They were given a rating of 15 by the BBFC because of 'strong language, violence, sex, drug abuse'.
• The Director's Cut was given a rating of 18 because of 'sexualised nudity and drug use' and their more explicit scenes.

Film Marketing Exam Question 1

How do mainstream films target and maximise their audience ?
Refer to Straight Outta Compton to support your points ( 10 marks)


You should refer to the content and purpose of the  film's marketing campaign, the production history and making of the film, use of stars , links to other media industries and products , some mention of  the film's content and demonstrate that you understand how this is typical of mainstream film production and promotion 

A mainstream film is a film that cost a lot to make and therefore seeks to create profit to make up for the costs of production. To do this the films are made in a way that makes people want to come see it, using factors such as actors/actresses, set and marketing. Straight Outta Compton is an example of a mainstream film that uses these factors. The use of well-known actors/actresses in mainstream films attracts audiences and fans of the actor/actress. Straight Outta Compton uses Ice Cube's son O'Shea Jackson Jr. to portray him in the movie. This could attract fans as they would want to see a movie about Ice Cube that has his son in it. The set in mainstream films are usually built just for the movie and are very expensive. They sometimes even travel to different countries to get what they need. Straight Outta Compton was set and filmed in Compton, California and Los Angeles, California. Another major factor of mainstream films are the marketing strategies. Mainstream films tend to use expensive campaigns, advertise on TV, billboards and the internet and use any possible way to get it out into the public. Straight Outta Compton had a huge marketing strategy 'Straight Outta Somewhere' meme. Beats by Dr. Dre launched a new app through the website StraightOuttaSomewhere.com. This app loanword users to create a meme by filling in the blank space in the Straight Outta logo with a place of their choice. In under 24 hours there were over 78,000 Straight Outta images were downloaded on social media. This was a successful viral marketing photo campaign that brought a lot of attention to the film.

A mainstream film is usually produced by a famous production company. Straight Outta Compton was produced by Legendary Entertainment, New Line Cinema and Universal Pictures. Real members of NWA, Ice Cube and Dr. Dre helped to produce the movie along with F. Gary Gary, Tomica Woods (Eazy-E's wife), Matt Alvarez and Scott Bernstein. The movie was funded by Universal Pictures and Legendary Pictures for $28 million.

Independent and Mainstream Film

Independent

• Makes you think
• Makes you ask questions
• Made by not as well known production companies e.g Moonlight by A24 Films
• Limited distribution
• Barely shown at cinemas (have to look for it)
• Tends to have lower production values
• Realist genres
• Intended to challenge, provoke, inform and educate
• 
  

Mainstream

• Makes you laugh
• Makes you cry
• Made by well-known production companies e.g. Captain America by Marvel
• Attracts mass audience
• Has higher production values

Kiss of the Vampire Cultural Contexts Research

Hammer Studios

• British film production company
• Well known for series of gothic horror films made form the mid-1950s until the 1970s

Conventions

• Blood - key point in a vampire film
• Neck biting and prop teeth - Teeth are one of the most important aspects of a vampire film/most recognisable feature
• Night setting -  only come out at night/ allergic to sunlight 
• Graveyards - good setting for vampire movies as they are creepy/ bad things happen here - negative connotation
• Gothic setting
• Coffins
• Crucifixes
• Holy water/ Garlic - weapon used against vampire/ comforting to know that the threat can be killed 
• Costume/ Make-up/ Pale skin - daily dressed in black capes/ pale skin and red lips
• Indestructible - typical vampires are strong and indestructible and appear scary and hard to kill

1960s Early Progress

The beginning of the feminist movement

Poster Analysis

• Bats
• Black+Red cape
• Blood
• Damsel in distress - who is about to be bitten
• Boasts about being in colour
• Man takes the same form as the woman - a helpless victim
• Dark castle
• Moon is out - night time
• The female vampire is seen to have more power over the man - the more dominant figure
• The unusual scene of a dominant female links to the 1963 women's movement
• Genre - Neale Theory - Made up of repetition & differences e.g. horror - darkness

Paper 1 Section A
Print TIDE Advert 
Analyse

Layout

Images

Text and Language

Mode of Address and Methods o f Persuasion

Colour

Representation of Women

Paper 1 Section B 

Print TIDE Advert

Research

1950s Consumer and Technology Boom

• A majority of consumption was done by the generation that wishes to lead a new life in he suburbs.

The Stereotypical Housewife

• Marriage and having children were apart of the national agenda for a woman.
• Many women felt the pressure to get married.
• Despite the fact that employment for women increased during this time, the media tended to focus more on a woman's role in the home.
• If a woman wasn't married or engaged by her early twenties, she was in danger of becoming an 'old maid'.
• Being single and pregnant was totally unacceptable - girls who got pregnant were forced to drop out of school and were often sent way to relatives or homes for wayward girls.
• Large families were typical - from 1940 to 1960 the number of families with three children doubled and the number of families having a fourth child quadrupled.
• This was the era of the 'happy homemaker' - in the 1950s young mothers were encouraged to stay at home if they could afford it and women who chose to work when they didn't need the money were considered as selfish.

The American Dream of Success and Upward Mobility

• Set of ideals (democracy, rights, liberty, opportunity and equality) in which freedom includes the opportunity for prosperity and success, as well as an upward social mobility for the family and children, achieved through hard work in a society with few barriers.
• "Life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth. - James Truslow Addams
• Immigrants could come here and live the 'American Dream'

Post-War American Wealth

• In the post war period, the US secured its position as the world's richest country.
• GNP (Gross National Product), a measure of all goods and services, jumped from about $200 thousand-million in 1940 to $300 thousand-million in 1950 to more than $500 thousand-million in 1960.
• Housing boom - affordable mortgages for returning servicemen
• The major corporations grew larger - new conglomerates led the way - large corporations were developed overseas, where labour costs were often lower.
• Workers found their lives changing - fewer produced goods and more provided services.
• By 1956, a majority held white collar jobs, working as corporate managers, teachers, salespersons and office employees.
• Some firms granted an annual wage, long term employment contracts and other benefits.
• Farmers, on the other hand, faced tough times. Gains in productivity led to agricultural consolidation, as farming became a big business. More and more farms found it difficult to compete and eventually left the land.
• Americans were leaving the inner cities to live in the suburbs, hoping to find affordable housing for the larger families spawned by the postwar baby boom. 

The Growth in American Suburbs

• Having your own car meant you could live further away from where you worked.
• The suburbs grew 47% in the 1950s as more and more people claimed their own territory.
• New housing , which had dropped to 100,000 a year during the war, climbed to 1.5 million annually.

1950s Fashion and Film Imagery

Marketing Campaign

Chloe, Christina, Hailie, Aaron

Product (Amazon A1)

Our product is called Amazon A1

The features that our phone has are:

• Wireless Charging
• Good Camera Quality
• Good Storage Space
• Good Battery Life
• Holographic Qualities
• Good Phone Security
•  "Ask A1"
• Emergency Button for Assistance

How We Are Going To Market It

To market our product, we are going to produce a short video - an advert.

In our advert, we are going to include: 

• Our Slogan - 'Living Life On The Edge'
• Our Message - 'Improving Your Day To Day Life'
• Our Product - The Phone
• Main Target Audience - Elderly People 
• Three Golden Rules To Advertising

3 Golden Rules To Advertising

To Inform the public of our product we will discuss the qualities of the phone: wireless charging, camera quality, storage, performance (battery), phone security, holographic qualities, "Ask A1" and emergency button.

To persuade the public (mainly our target audience) we will include how our phone is different compared to other phones and how it is the first phone of it's kind to be created.

To sell our product we will show that it is directed at the elderly audience who have trouble with technology by making this phone an easy learning device. It will help with their day to day life, for example: setting reminders, calling people. We will also use a number of different Persuasive Devices.

Persuasive Devices

The persuasive devices that we will use are:

• Catchy jingle
• Repetition
• Famous celebrity sponsor - Morgan Freeman - He relates to our target audience - he is also a well known and popular actor.
• We will also include our USP(Unique Selling Point). This is that our phone has holographic features that other phones do not have. We will emphasis this point and show that this is a one of a kind phone.