Wednesday, 4 March 2020

Radio Industry: Initial Research
BBC and Radio 4

Summarise the differences between broadcasting and podcasting  for the audience and how it may affect the content and structure of a programme.

Broadcasting
  • Have a set schedule that has to be stuck to
  • Try to appeal to a mass audience by creating content on a wide range of topics
  • This is live and cannot be edited
Podcasting
  • Audience can download and listen to podcasts whenever they want
  • Try to appeal to a niche audience by focusing on individual topics / Audience is more likely to stumble across the podcast as they were actively searching for a topic the podcast was covering
  • This is pre recorded and can be edited

Define and give an example of a commercial  and a public Service  radio broadcaster, explaining the key differences.

Commercial - This is the broadcasting of television programmes and radio programming by privately owned corporate media, as opposed to state ownership. Example of a commercial broadcaster is Fox.
Public Service - Broadcasting intended for public benefit rather than to serve purely commercial interests. Example of a public service broadcaster is the BBC.
The main difference between commercial and public service is that commercial is primarily based on the practice of airing radio advertisements and television advertisements for profit. This is in profit to public broadcasting, which receives government subsides and usually does not have paid advertising interrupting the show.

Explain the identity, mission  and purpose of the BBC based on its origins, history  and how it is funded .

The BBC stands for British Broadcasting Corporation. The BBC is funded by an annual television licence fee (£150.50) which is charged to all British households, companies and organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-up. BBC's mission/purpose is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate, and entertain". 

How does the BBC broadcast or provide content nationally, locally and globally? 
( give examples)

BBC broadcasts only British based shows. 

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