Barnardo's Advert

Shock Tactics

• Close up shot to show emotion
• High angle on little boy to show that his status is low
• Emotive language - "I'm scared"
• Shaky camera transitions to show that his situation was getting worse the younger he went
• Sad music to make us feel sympathy 
• Point of view shot - as if we were talking to each character

Inform

• The narrative, as it was a direct way to inform the audience
• Slogan and logo at the end of the advert
• Dialogue, as if we, the audience, are talking to them

Sell

• Direct link to their website.