Dove Beauty Campaign

The Dove Beauty Campaign received many different views towards how they portrayed their meaning. Some thought that they had succeeded in renouncing some of the media's narrow, unattainable standards of beauty and therefore got increase in sales. However many thought they hadn't included much diversity in gender, body size or sexuality therefore resulting in backlash.

In one campaign called Beauty vs Average, women had the choice between two doors labelled beautiful and average. The results showed that most women walked through the 'average' door.