Marketing Campaign
Chloe, Christina, Hailie, Aaron and David
Product: Amazon A1
How we are going to market it: Advert - short video
Slogan: Living on the edge
Message: Improving your day to day life
Inform: In the advert we will discuss the qualities of the phone: wireless charging, camera quality, storage, performance (battery), phone protection/privacy, holographic qualities, "Ask A1"
Persuade: Different compared to other phones, first phone like that to be created.
Sell: Our product is directed at the elderly audience who have trouble with technology by making this phone an easy learning device. It will help with their day to day life. For example: setting reminders, calling people.
USP ( UNIQUE SELLING POINT: Has holographic features that other phones do not have
Persuasive devices: Catchy jingle, repetition, Morgan Freeman feature
Message: Improving your day to day life
Inform: In the advert we will discuss the qualities of the phone: wireless charging, camera quality, storage, performance (battery), phone protection/privacy, holographic qualities, "Ask A1"
Persuade: Different compared to other phones, first phone like that to be created.
Sell: Our product is directed at the elderly audience who have trouble with technology by making this phone an easy learning device. It will help with their day to day life. For example: setting reminders, calling people.
USP ( UNIQUE SELLING POINT: Has holographic features that other phones do not have
Persuasive devices: Catchy jingle, repetition, Morgan Freeman feature
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